PTEN
IPVCOTIC
 
   
 
     

Marketing And Corporate Communication (Daytime and evening classes)

 
 
 
IPVC
 
Degree: 
Undergraduate
School: 
ESCE - School of Business Sciences
 

Presentation

Responsive to the needs of the region and taking into account its location in the heart of the Euro-region Galicia-North Portugal, ESCE adapted the study plan of its degree in Logistics. Following the criteria and purposes of the Polytechnic, the degree incorporates many courses in the fields of Organization, Strategy and Marketing, Economics, Accounting and Finance Law and New Information Technologies assuming a generalist role in the first year degree and having a specialization in Logistics for the students who progress in the degree.

Course Aims

The main aim is to train professionals with a focus on multidisciplinary functions. It is intended, primarily, that the graduates:
 

  • Master the principles, concepts and techniques of modern marketing and corporate communications;
  • Know how to look for problems in an integrated manner;
  • Be able to propose feasible solutions based on best practices and ethical values.

Length and Professional Profile 

3 years (6 semesters), 180 ECTS

Career Prospects

The Graduates on Marketing and Corporate Communication will be prepared to develop their careers nationally and internationally, in traditional sectors of industry, retail, consulting and advertising, as well as in emerging sectors of services and nonprofit organizations. They will be potential middle and senior managers, and directors, assuming responsibilities in the areas of marketing, management and new product development, branding, customer communication, advertising, public relations, direct marketing, sales, merchandising and marketing research. More precisely will assume the functions of:

  • Market Study Technicians
  • Advertising Technicians
  • Public Relations Technicians
  • Merchandising Technicians
  •  Brand Managers
  • Product Managers
  • Sales Managers
  • Store Managers
  • Client Managers
  • Sales Force Managers
  • Communication Managers
  • Marketing Directors
  • Press Officer
  • Researchers
  • Teachers
  • Consultants

Course Coordinator

Doutora Ana Torres
torresana@esce.ipvc.pt

Study programme
  Updated18.03.2016